Pepperfry.com, India’s leading furniture and home products marketplace, has launched a new content marketing campaign to celebrate Mother’s Day. Through the campaign, Pepperfry wants to pay a special ode to the forever humble matriarchs who make our house the nest we love.
What better way to show we care than capturing the little things they do for us and which we so fondly remember growing up? Pepperfry’s Mother’s Day campaign aims to capture the little nuances of mothers that children experience and fondly reminisce through an aww-inspiring video.
The pre-buzz for the campaign has already commenced with cute teasers on all Pepperfry social media handles to generate curiosity among consumers. The video, which will be released Saturday night, is a montage of Pepperfry employees’ kids sharing snippets about the small gestures associated with their moms. Whether it’s being the favorite parent, relishing the Pav Bhaji she cooks or even playing games in the evening that has now become one of their cherished moments. The clip ends with the children wishing their mothers on Mother’s Day and expressing their love.
Talking about the campaign, Mihir Kulkarni, Head, Brand and Retention Marketing, Pepperfry said, “For children, home is a plethora of memories and moments they share with their mothers. And kids, though naïve, are very perceptive and revel in these experiences. Therefore, through this video, we have captured the special bond Pepperfry employees’ kids share with their mothers.”
He added, “In a small, but effective way, we wish to celebrate motherhood and acknowledge the superhero of every home. We believe that mothers are the harbingers of all our dreams and this campaign is a way to express how much we treasure and cherish them.”
Pepperfry has tied up with a few mommy bloggers to amplify the campaign. It plans to reach out to a 1 million audience base.