People Group, a company known for its innovations and for being the first to bring newer concepts to India, has come up with an ad campaign soliciting response through SMS. The corporate ad attempts to bring out the essence of the company and its people, inviting applicants to respond via SMS if they are interested in working with the group.
Anjali Shrivastava, Vice-President-Human Resources, People Group, said, “At People Group, we believe that unconventional thinking is the key to innovation and leads to the growth of a company as well as its people. We encourage out of the box thinking and that is what has brought us were we are today. This ad campaign tries to portray us as we are and invite like minded people to come and work with us as we progress on our path to exploring new worlds.”
The creatives have been developed by an ad agency called 81.
People Group was founded by Anupam Mittal in 2001 and has consistently grown by over 200 per cent each year since then. The group currently employs over 350 people and is headquartered in Mumbai. Besides People Interactive, the Group is a leading player in the mobile VAS space through its company, People Infocom. Its brand ‘Mauj’ is also a preferred partner to leading mobile operators all over the world.