PDM-Entertainment has announced the launch of its entertainment property ‘India Music Week’ (IMW) at the recently concluded ‘London Calling’ festival held in Earls Court, London. IMW intends to look at unifying the various talents in the music industry, and create a body that keeps a close eye on the local music industry and the changing international trends. The IMW is slated for an official launch in September 2007 in Mumbai.
Devraj Sanyal, COO, PDM India, said, “Indian music cuts across languages, castes and religions, to reach out to millions of listeners across the world. We are proud to launch this concept of an India Music Week with the support of IMI. The Indian music industry is quite unique compared to other countries, as it is virtually dependent on new Hindi films for the lion’s share, or 40 per cent of its revenues.”
Sanyal added, “There has been a burning need for a platform that would allow global players to interact with the Indian music industry at one level, and allow interaction on the platform of trade and business, within the industry in India at another level. Starting this year, IMW is poised to fulfill this gap, and I am sure we will grow from strength to strength in the years to come.”
The IMW is an all-inclusive forum that will address the major issues of the industry like brand associations, changes taking place in the consumption patterns, and the new formats that will drive a new business model. Each of these issues will be addressed in an atmosphere of concerts, great performances by music maestros, and talks by veterans in the music business. It also aims to recognise and support budding talent in the industry.
Aman Anand, COO, PDM-Entertainment, said, “IMW will aim to set a national benchmark in the music industry and create a unique platform for people in the industry to meet and network with each other, while providing opportunity for new talent to learn and interact with senior industry members.”
London Calling is a new generation of international music business events, with a major exhibition, a world-class speaker line-up, expert one-to-one business advice, and an array of new ideas, new music and new technologies. Showcases, gigs, parties and networking events are also a part of the exhibition.
The IMW will be a week-long festival with conferences, networking sessions, mentor sessions, discussions, workshops, concerts, international speakers and more.