KBS has announced the appointment of Patrick Scissons as its Global Chief Creative Officer. His role will be to help make the New York agency a global creative powerhouse within the network and to inspire the creative leadership of the offices in Canada, the U.K. and China. Scissons will be based in KBS’ New York headquarters and will partner with Global CEO, Guy Hayward.
“Patrick was our instant and unanimous choice,” said Hayward. “As a tech entrepreneur he loves the possibilities that technology provides creatives, what he has done in transforming Grey's creative output is enviable and he has experience working nationally and internationally. On top of that, he appreciates the variety of skills and personalities that make up the KBS leadership team.”
Scissons joins from Grey Canada where he was most recently Chief Creative Officer, overseeing mass consumer, digital, social and below-the-line efforts for brands including Volvo, Procter & Gamble, Diageo, Brown-Forman, GlaxoSmithKline, Post Foods and Moms Demand Action for Gun Sense in America. Added to Grey’s Global Creative Council in 2012 by former worldwide CCO Tor Myhren, Scissons has led a creative renaissance for the agency that has culminated in 13 Cannes Lions; Canadian Agency of the Year honors two of the past three years; and the esteemed award of Cannes Lions 2015 North American Network of the Year.
“KBS’ current momentum and thoroughly modern approach to marketing really spoke to me,” said Scissons. “They have incredible breadth of capabilities, a deep bench of talent, and a vibrant entrepreneurial culture. It’s a great formula with the potential to do game-changing stuff in our industry and I’m really excited to be joining Guy and his team.”
Scissons is credited with the branding and launch of Moms Demand Action for Gun Sense in America, an advocacy group founded by Shannon Watts in December 2012 following the Newtown shooting. His work in raising awareness for more sensible U.S. gun laws has been covered by more than 100 media outlets worldwide and has helped successfully effect change for gun legislation, having most recently won the 2016 North America Grand Effie for “Groceries not Guns.” Other notable work includes the Breathe Right 'Sleepwise' app and 'Milk Carton 2.0' - the world’s first-ever social network powered search party that assisted in the successful rescue of 6 missing children in the first 5 months alone of its launch.
Before arriving at Grey, Scissons founded ‘Birthplace,’ a digital agency that was acquired by WPP in late 2011. Previously, he held senior roles at BBDO and Saatchi & Saatchi. Scissons served on the 2015 Cannes Lion Cyber Jury and the 2016 One Show Mobile Jury.