Patanjali continues to rule the BARC chart in the ‘Top 10 Brands across genres’ category third time in a row, with 25,749 insertions, according to data released for week 35(August 27- September 2). However, it witnessed a drop in its insertions from 25,980 the previous week. Dove moved up to the second spot with 17,274 ratings. Same goes for Fair & Lovely who now stands in the third spot with 16,608 insertions.
Even Pond’s moved up the rank to the fourth spot with 14,466 insertions but saw a fall in its insertions from 14,786 the previous week. The trend follows for Lakme which elevated to sixth spot with an improved 13,328 insertions compared to last week’s 13,089. Even Surf upped its game with it grabbing eight spot with 12,714 insertions, from week 34’s 10th spot.
Airtel and Brooke Bond are the new entrants in the chart, seizing seventh and tenth spot with 12,840 insertions and 10,868 insertions respectively.
Cadbury felt the maximum bump with its rank falling to the fifth spot with 14,372 insertions compared to its second position with 22,025 insertions. Lifebuoy is the other brand whose rank slid to ninth spot with 12,625 insertions from 13852 insertions in week 34.
Dettol and Colgate were ousted from the chart, a surprise for Dettol had been aggressively advertising and even topped the BARC chart in week 29.