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Patanjali Ayurveda launches Patanjali Atta Noodles with campaign crafted by DDB Mudra North

12-December-2015
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Patanjali Ayurveda launches Patanjali Atta Noodles with campaign crafted by DDB Mudra North

DDB Mudra North and Patanjali Ayurveda launch a fun themed, jingle based TVC led advertising campaign to promote Patanjali Ayurveda’s full of healthy goodness Atta noodles.

With the launch of healthy Atta noodles, Patanjali wants to highlight the benefits of Atta Noodles with tasty masala (natural) and trust of Patanjali Ayurvedic legacy. This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives.

Exploring this unique proposition, DDB Mudra North crafted a catchy jingle based ad campaign showcasing the Atta noodles being enjoyed by the entire family, cutting across all age groups and preferences. The catchy jingle ‘Iss noodle mein kya hai?’ brings out the healthy attributes of the product. The ad closes with the punchline ‘Jhatpat Banao, Befikar Khao’ and with the promise of ‘Prakriti ka Aashirwad’ (Goodness of Nature)

The pan-India campaign is led by television followed by radio. The main executional aim of the ad campaign was to capture a musical montage of kids, families, health conscious people enjoying Patanjali Atta Noodles without any worries, eating together and enjoying quality family time.

Rakesh Sharma, VP - Marketing, Patanjali Ayurveda said, “With the burgeoning demand of fast food, we, at Patanjali Ayurveda, saw a clear need to provide a healthy, toxic free product in the noodles category. Patanjali’s promise of providing Healthy Goodness echoes in the launch of the Atta Noodles and we are truly thankful to have the creative driving force of DDB Mudra North for this.”

Quoting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, "When you have Patanjali Atta Noodles you have the assurance of wholesome goodness & health. That's how we devised a catchy jingle of 'Is noodle mein kya hai, kya hai!' - to underline the fact that our Noodles have no harmful additives or anything of that sort."

Agency Credits

Agency Name: DDB Mudra North

Chairman & Chief Creative Officer, DDB Mudra Group: Sonal Dabral

President, DDB Mudra North: Vandana Das

Creative Head, DDB Mudra North: Sambit Mohanty

Creative Team: Sambit Mohanty, Shivil Gupta, Navin Kumar

Account Management: Ashwini Dhingra, Moumita Chaudhury & Vishnu Narayan Lal

Tags Patanjali

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