Top Story

e4m_logo.png

Home >> Advertising >> Article

Patanjali Ayurved reclaims No 1 spot as top spender on TV for week 33

26-August-2016
Font Size   16
Share
Patanjali Ayurved reclaims No 1 spot as top spender on TV for week 33

Patanjali topped the BARC charts in the ‘Top 10 Brands across genres’ category, according to data released for week 33(August 13-19). With 24,828 insertions, Patanjali scaled the number 1 spot yet again. Last week, Amazon India was leading the chart with 27,701 insertions, however, this week it doesn’t even figure in the top 10 list. The multimedia campaign by Patanjali that started ahead of Independence Day takes a dig at multinational rivals by comparing them to the East India Company.

Cadbury, which was at the third spot for the last two weeks has moved to No 2 with 20,938 insertions. Dettol has occupied the third place, climbing two spots ahead as compared to last week with 16,050 insertions. Pond’s has reclaimed the fourth spot with 14,979 insertions as compared to 16,948 last week. Fair & Lovely is there at the fifth place with 14,841 insertions as compared to the 8th place last week.

One of the new entrants this week is National Health Mission occupying the eighth place with 13,353 insertions.

Week 32:

Week 31:

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.