Top Story

e4m_logo.png

Home >> Advertising >> Article

Patanjali Ayurved fined Rs 11 lakh for misleading ads

16-December-2016
Font Size   16
Share
Patanjali Ayurved fined Rs 11 lakh for misleading ads

According to recent media reports, a fine of Rs 11 lakh has been imposed on Yoga guru Ramdev's company, Patanjali Ayurved, by a Haridwar city court on charges of misbranding and misrepresentation of its products.

Reports say that the court of Lalit Narain Mishra, Haridwar's Additional District Magistrate, found the company guilty of releasing misleading advertisements+ by selling certain products, which mention being manufactured by Patanjali but are actually manufactured by some other firm.

A case had been filed in the court against the company in 2012 by the District Food Safety Department after samples of mustard oil, salt, pineapple jam, besan and honey produced by Patanjali had failed quality tests at Rudrapur laboratory.

Citing Section 52 (misbranding) and Section 53 (misleading advertisement) of the Food Safety and Standards Act, 2006 as well as Section 23.1 (5) of Food Safety and Standard (Packaging and Labelling Regulations, 2011) Act, the court has ordered Patanjali to pay the fine within a month.

This is not the first time that Patanjali has courted controversy with regards to its advertisements and products. Earlier this year, it was pulled up by the ASCI for its misleading ads. 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group