Park Avenue, the apparel brand from the Raymond Group, is reviewing its creative duties and is said to be in talks with various agencies. The account size has been pegged in the region of Rs 12 crore. Dentsu Marcom is the incumbent agency.
Dentsu Marcom already handles the Parx and Be apparel brands from the Raymond Group since 2006. Prior to Dentsu, the creative duties for theses brands were handled by Publicis Ambience.
Park Avenue was launched in 1986. Classified as a premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends.