Top Story

e4m_logo.png

Home >> Advertising >> Article

Paritosh Srivastava appointed COO of Publicis Beehive

03-January-2018
Font Size   16
Share
Paritosh Srivastava appointed COO of Publicis Beehive

Publicis Communications has appointed Paritosh Srivastava as the COO of Publicis Beehive. He steps into the role in place of Sanjit Shastri, who passed away in September 2017 due to a cardiac arrest. The appointment is effective immediately.

Srivastava will take over the reins at Beehive apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India.

Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.

Commenting on the appointment, Srija Chatterjee said: “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked us all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”

Commenting on his additional role within Publicis Worldwide, Srivastava said: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”

Publicis Beehive is an integrated communications solutions provider, established in India in 2003 and wholly-owned by Publicis Groupe since 2013. It works closely with clients to enable them achieve their business goals by providing bespoke marketing and communication solutions. It provides its clients the best of both worlds – the mind-set of an entrepreneur along with the support of a large network like Publicis.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by