Top Story


Home >> Advertising >> Article

Paperboat Brandworks wins creative mandate for Croma

Font Size   16
Paperboat Brandworks wins creative mandate for Croma

Infiniti Retail has appointed Mumbai based creative agency Paperboat Brandworks, as the Creative AOR for Croma. Lowe was the earlier creative AOR.

Commenting on the agency appointment, Ritesh Ghosal, Chief Marketing Officer, Infiniti Retail, said, “We have worked with Paperboat on a project basis off and on and have developed a warm relationship and faith in their ability to do justice to our mandate. We look forward to a productive partnership with Paperboat.”

Commenting on the win, Arijit Ray, Co- Founder & Managing Partner, Paperboat Brandworks, said, “Croma has been a true Pioneer in the Electronic Retail space and we are thrilled to win the creative mandate. The kind of consumer-centric initiatives the marketing and technology teams are putting in place in the Omni-Channel marketing arena, is really heartening. We are looking forward to an enduring relationship and creating some refreshing work on the brand.”

Commenting on the win, Arindam Sengupta, Co- Founder & Managing Partner, Paperboat Brandworks, said, “We are really excited to win the Croma AOR. Croma has evolved into one of the finest Consumer retail brands in the country. The plans are really aggressive and forward-looking. We are looking forward to working closely with the marketing team to build the creative footprint for the brand to help realise the marketing objectives”

Commenting on the win, Raju Gondhlekar, Co-Founder & Managing Partner, Paperboat Brandworks, said, “The importance of a consistent design and visual language in the competitive electronic retail space will only increase. We are looking forward to this opportunity of working with the marketing team in creating a powerful visual code for the brand to help bring to life the numerous innovations that are on the anvil.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.