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Pantaloons ropes in Lara Dutta & Bobby Deol for brand endorsement

20-September-2007
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Pantaloons ropes in Lara Dutta & Bobby Deol for brand endorsement

Fashion retailer Pantaloons has roped in Lara Dutta and Bobby Deol as brand ambassadors. They will henceforth feature in all the new print advertisements and television commercials for Pantaloons. The first advertising campaign featuring Dutta and Deol will be releasing shortly.

Sanjeev Agrawal, CEO, Pantaloons, said, “Pantaloons stands for a fresh feel and fresh attitude. Bobby Deol and Lara Dutta, who are very stylish actors, are the right fit for the brand. We believe that our association with Bobby and Lara will help enhance the fashion imagery of the Pantaloons brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand.”

Pantaloons will leverage both the actors’ universal appeal, which, along with the metropolitan cities, will also extend to the smaller cities and towns.

On the association, Deol said, “Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons.”

Dutta commented, “Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of 'Fresh fashion', it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it.”

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