Fashion brand Pantaloons has associated itself with Femina Miss India and for the subsequent three years, the annual pageant will be called ‘Pantaloons Femina Miss India’. In 2004, Pond’s took up the title sponsorship and the pageant was known as ‘Pond’s Femina Miss India’ since the past three years.
Elated with the partnership with Femina Miss India, Pantaloon Retail (India) Ltd Managing Director Kishore Biyani said, “The new Indian woman is conscious of her image, her fashion, as well as her abilities, and is playing a larger role in the society today. We feel that Pantaloons and Femina are both strong brands, catering to the needs and aspirations of this new age woman. Pantaloons has therefore decided to be associated with the Femina Miss India pageant.”
Bennett, Coleman & Co. Ltd Managing Director Vineet Jain, commenting about the tie-up, said, “Over the years, Femina Miss India has been the platform for Indian beauties to enter the world of fashion and glamour. We are delighted to enter the 44th year of Femina Miss India in partnership with Pantaloons this year. We are sure that this association will take the pageant to newer heights.”
According to Pantaloon Retail (India) President-Marketing Sanjeev Agrawal, “As Pantaloons stands for fresh fashion and Femina Miss India promotes fresh talent, our association is just the right fit. Together, Pantaloons and Femina Miss India will groom fresh faces of India, who will take on the world.”
With a strong 44-year-old legacy, Femina Miss India is the oldest and most credible beauty pageant in India. Since its inception, the pageant has evolved over time. The focus has shifted from finding the prettiest face in the country to finding a set of women having the level of finesse and class required to compete internationally on the fashion scene.