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Pantaloon, Generali Group JV, Future Generali, calls for creative pitch

27-August-2007
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Pantaloon, Generali Group JV, Future Generali, calls for creative pitch

Future Generali, the insurance joint venture of Pantaloon Retail India and Italian insurance firm The Generali Group, is on the lookout for a creative partner. The insurance venture has called for a pitch and the agencies in fray for the business include JWT, O&M, Saints & Warriors, Ambience Publicis and Law & Kenneth. The account size estimated is well upwards of Rs 10 crore. Future Generali will operate in the market through two separate companies in the life and non-life insurance businesses in India.

Pantaloon has a 74 per cent stake in Future Generali while the rest is held by The Generali Group. Future is the new brand name being promoted by Pantaloon Retail. Future Generali will have a start-up capital of Rs 2 billion.

An official communiqué confirming the development said, “We expect our communication to be very strong, reflecting the high heritage of the Italian group venture of Generali Group and a smart way of putting forward the marketing and communication strategy of Pantaloons.”

The first rounds of pitching have already been completed. The official communiqué further said that agencies for the business would be shortlisted soon.

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