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Pan Bahar reinforces ‘Pehchan Kamyabi Ki’ positioning with new multimedia campaign

Pan Bahar reinforces ‘Pehchan Kamyabi Ki’ positioning with new multimedia campaign

Author | exchange4media News Service | Saturday, Feb 27,2016 8:09 AM

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Pan Bahar reinforces ‘Pehchan Kamyabi Ki’ positioning with new multimedia campaign

Pan Bahar recently rolled out a new multimedia campaign starring actor Saif Ali Khan. An extension to the brand’s marketing activity from 2015- ‘Pehchan Kamyabi Ki’; this campaign goes a step further and connects the brand to moments that deserve celebration.

The TVC that has been shot in London, where Khan builds upon the message that true celebration is not about being loud, but being sophisticated. It is what distinguishes one from the masses, giving one a unique identity.

The TV led campaign is being supported by print, radio, digital, Point of Purchase (POP), cinema advertising and outdoor activation.

Quoting on the campaign, Akhil Jain, CEO, Pan Bahar, said, “Pan Bahar is a brand that signifies a certain sense of sophistication and class. We’ve always tried to incorporate the same in our product offerings to make our consumers experience an excellent taste and flavor. This campaign started with saluting success and with it, it also becomes important to salute the moments that brought about this success. This is what the second leg of our campaign is all about celebrating the moments that define success.”

Sambit Mohanty, Creative Head, DDB Mudra - North quoted, "Nothing succeeds like success and a successful man is a trend-setter in his own right. This thought inspired our second commercial for Pan Bahar that is symbolic of ‘Pehchan Kamyabi Ki’. It was a pleasure shooting with Saif Ali Khan for this project and bringing this idea to life."

You can watch the TVC here:

Agency Credits:

Chairman and CCO: Sonal Dabral

President, DDB Mudra, North: Vandana Das

Creative Head, North: Sambit Mohanty

Creative: Shivil Gupta and Subhashish Datta

Account Management:  Ashwani Dhingra, Moumita Chaudhuri, Nikhil Kant

Director: Sunhil Sippy

Production House: Firecracker Films

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