Palm, Airtel, Microsoft join hands to launch first Windows Mobile Treo Smartphone in India

Palm, Airtel, Microsoft join hands to launch first Windows Mobile Treo Smartphone in India

Author | exchange4media News Service | Thursday, Sep 27,2007 9:00 AM

Palm, Airtel, Microsoft join hands to launch first Windows Mobile Treo Smartphone in India

Palm, a company specialising in mobile computing, has entered the Indian market with the launch of Palm Treo 750 smartphone in India. Priced at Rs 26,990, the Palm Treo 750 is the first Treo smartphone to be introduced on the Airtel network, besides being the first Windows mobile-based Treo smartphone to be launched in India.

The Palm Treo 750 combines Palm’s one-of-a-kind user experience with a multi-featured mobile phone with email, messaging, web browsing and organisation software, all in a new compact design. The new smartphone is capable of 3G for fast data access. It comes with Microsoft’s direct push technology for Windows mobile.

“Over five million Treo smartphones today are being used by companies and individuals around the world, and continuing to expand the Treo footprint is the key focus for Palm. India is an important market for Palm, and these smartphones are well poised to meet the growing demand by Indian consumers who want a compelling mobile computing experience,” said Sharon Ee, Head of Business-South Asia, Palm Inc.

“Our alliance with Palm to introduce the stylish and power packed Treo 750 smartphone underlines our commitment to innovation. We are very excited at the opportunity to bring to our Airtel users a best-in-class product that delivers a rich experience that makes it an essential mobility, productivity and business tool. This phone will be available exclusively on Airtel for a period of time,” said Sanjay Gupta, Chief Marketing Officer-Mobile Services, Airtel.

According to IDC estimates, smartphone grow from 3.7 million units in 2007 to 9.2 million units by 2011. The competition for the smartphone comes from imate, iPAQ and Blackberry.

Ee explained that the company is targetting to be among the top three players in India. “We are targetting the corporates, since the phone is in premium segment. We will be launching print campaigns next week in a few lifestyle magazines. The phone will be distributed through Brightstar Telecom India, the national distributor for the product, and will also be available at Airtel retail stores in Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Bangalore, Hyderabad, Jaipur, Pune and Chandigarh,” Ee added.

“It’s a great opportunity for us to work with Palm and Airtel to launch the first Windows Mobile enabled Treo smartphone in India. The powerful value proposition of work and play that Windows mobile offers, together with the unique design and user experience that is represented by the Treo 750, is sure to deliver a winning solution that connects professionals to their business critical information while on the go,” said Sumeet Gugnani, Director-Mobile Business Communication, Microsoft India.

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