Top Story


Home >> Advertising >> Article expand its offline reach, ties up with 50 cybercafes

Font Size   16 expand its offline reach, ties up with 50 cybercafes has increased its offline reach through an innovative exclusive tie-up with about 50 cybercafes to distribute a wide spectrum of financial products. The cafe is expected to enhance the points of presence of Paisapower.

The distribution of financial products would provide an additional stream of revenues for the cafe owners. They have been provided basic training about financial products and can use the Paisapower extranet for information and initiation and tracking of the fulfillment process. Also, a help desk through phone, chat and mail is being provided.

Paisapower also plans to expand the tie-ups with cybercafes to other cities such as Bangalore and Hyderabad in the near future.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...