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PAC, Brand-Comm launch mass-motivation campaign

20-March-2004
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PAC, Brand-Comm launch mass-motivation campaign

Public Affairs Centre (PAC) – a Bangalore-based non-government, non-partisan, non-profit organisation, involved in advocating improved quality of public governance and policy matters, has unveiled ‘National Voter Motivation Campaign 2004’ – urging people across the nation to cast their vote in the forthcoming General Elections. The group has joined hands with Brand-Comm, an advertising, public relations and brand consulting firm, headquartered in Bangalore.

To motivate people in practising electoral rights, PAC has roped in cricket star Rahul Dravid along with a host of other celebrities from different professional disciplines – who would voice: “Vote Today, Don’t Curse Tomorrow.”

Dwelling on the objective of the campaign, Samuel Paul, Chairman, PAC, said: “Our involvement in the electoral intervention complements our report card surveys on public services since reforms in the electoral process provides the upstream link for policy reforms towards improved quality of services while also completing the feedback loop.”

The group has planned to promote the campaign across different media. A series of promos would be aired on national as well as regional TV and radio broadcasting networks, said an official release from Brand-Comm. Campaign would be conducted on websites, mass e-mailing, SMS through cell phone networks and display of posters at vantage points, the release added.

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