Top Story

e4m_logo.png

Home >> Advertising >> Article

P9 from Mumbai Xpresses down south to sign up Kamal Haasan

14-July-2005
Font Size   16
Share
P9 from Mumbai Xpresses down south to sign up Kamal Haasan

South Indian screen luminary Kamal Haasan has signed up with P9, a Mumbai-based movie marketing company (part of Percept IMC). This is the first time that the actor has engaged an agency for celebrity management. This also marks P9’s formal entry into the southern markets.

P9 started operations in October, 2004, with a focus on movie marketing across the country. Speaking with exchange4media, Sanjai Bhutiani, CEO, P9, said, “The film industry is waking up to becoming more professional and organised. There is a huge potential in investing marketing methods to bring about orderly brand tie-ups.”

Bhutiani, the man behind the Kaante-Thums Up tie-up as also the Baghban-Tide tie-up, clearly views the southern market as a land of immense opportunity. “The south has a unique culture and flavour, with varying languages and people profiles. The movie business is big and the stars here have a huge fan following. Considering that most brands get 30 to 40 per cent of their sales from here, it is important that someone understands the intricacies here and recommends celebrities with appropriate brand fits,” he explained.

Signing up with Kamal Haasan is a big feather in P9’s cap. With the deal, the agency will not only be advising him on endorsements, but will also manage all merchandising, events and promotions – nationally and internationally – for the versatile actor.

P9 is reportedly also working on more tie-ups with stars of the southern screens. Details on the developments are expected soon.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers