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Ozone Ayurvedics lines up Rs 12-cr ad budget for Nomarks

19-June-2004
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Ozone Ayurvedics lines up Rs 12-cr ad budget for Nomarks

Ozone Ayurvedics has earmarked an annual budget of Rs 12 crore for its flagship brand- Nomarks. The company has launched a media campaign for Nomarks, a potion cream to remove patches on skin, with three commercials of 30-second, 10-second and 5-second durations. While the commercials are currently being aired on Zee News and Southern Spice News channel, Ozone is scouting for a few more select channels to air both these commercials and will negotiate with these channels directly.

“We have decided to strategically place the Nomarks ads in few select channels, where it will be aired at regular intervals, instead of using a wide spread of channels. The strategy focuses on more intensive airplay on a smaller but strategic choice of vehicles. We are negotiating with some of the leading channels both in the north and south and the ads should be on air soon,” said PS Sandhu, Vice-President, Ozone Ayurvedics.

Nomarks has received a number of recognitions in last one year, including that of the ‘Most Preferred Brand’ in its category in the FMCG Awards 2003. “Such awards re-affirm the positive response the brand has generated among consumers and we have stepped up our marketing efforts to support this success. The ad campaign is part of this effort,” said SC Sehgal, Managing Director, Ozone Ayurvedics.

The Ozone flagship brand has introduced first elbow cream and the first premium scrub soap for the mass in India.

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