Delhi-based Oxygen Communications has just completed five years of its operations. Commenting on the landmark, Tarun Das, Executive Director, Oxygen Communications, said, “Looking back, Oxygen has done pretty well. We have done some good work and have been recognised for it. We are known for great creative work in the industry today. Clients have stood up and applauded after our presentations. One of them reassuringly exclaimed to his other colleagues, ‘this is what Oxygen stands for’. So there have been exhilarating moments like these, which have been delightful for us and the client too.”
Das added that the company boasts of a great set of clients who encourages them at every step, and makes them believe that people don’t count ads but remember the impression it made.
He said, “We are planning to buy out a design solutions company to foray into the area of packaging design, logo design, corporate identity and visual merchandising. I can’t divulge any details at the moment.”
“We have already integrated a still photography studio under the leadership of Aniruddha Mukherjee, who is my partner. With this, we plan to get into the image business in a big way, both online and offline. We are also in advance stages of talks with some creative houses in the UK for outsourcing design jobs,” Das added.
Das explained that financially, the agency has done well. “We would close this year with a capitalised billing of Rs 28 crore, which is almost a 50 per cent growth since the previous year. One of the recent wins has been Hanung Toys and the real estate group Era.”
Some of the brands that Oxygen handles are Havell’s, Absolut, CII, 24LM, FNS, WHO, Lakhani, Roko Cancer, Times Of India and Reed.
Our typical marketing budget is usually 10 per cent of the topline spend
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