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Oxygen Communications bags creative duties of Reed Exhibitions

Oxygen Communications bags creative duties of Reed Exhibitions

Author | Pallavi Goorha | Tuesday, May 30,2006 6:51 AM

Oxygen Communications bags creative duties of Reed Exhibitions

Oxygen Communications, Delhi has recently bagged a creative account of Reed Exhibitions, one of the leading international organisers of B2B and B2C exhibitions. Since its incorporation in May 1978, Singapore-based Reed Exhibitions Pte Ltd continues to be innovative in its event organisation. It currently promotes an international portfolio covering diverse industries.

Commenting on the new win, Oxygen Communication Executive Director, Tarun Das, said, “We are really happy to win this account. For us it was a big challenge as it is not a product in the traditional sense of the word. Marketing an event has its own dynamics; the first exhibition is a jewellery show, a first of its kind in India. Our previous experience of handling jewellery business – viz Impero Gems, Hyderabad – really gave us the edge. Reed was thoroughly impressed with our creative thinking and some ambient and innovative media ideas, which got us the business. Soon you will see some trendsetting ideas in the media.”

“The company liked our strategic presentation that’s why selected us. We will be doing both above the line and below the line activities for Reed Exhibitions, which includes, print, TVC, outdoors, the Internet, etc. Recently, we created a jewellery campaign for Jewellers Circular Keystone. JCK’s jewellery fashion show is being held at Delhi’s Pragati Maidan in September, 2006.”

Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions to establish and maintain business relations, and generate new business. Every year they run over 460 events in 38 countries, bringing together over 90,000 suppliers and more than 5.5 million buyers. With 2,300 employees in 33 offices around the globe, they serve 52 industries worldwide. Reed’s network of offices and promoters extends to 45 countries.

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