Oxygen Communication has recently bagged the creative duties for Ventura Enterprise. The company is a pioneer in the interior lifestyle products and is in the business of marketing imported laminates, MDF boards and premium tiles. They primarily market laminates under the brand name ‘Fablam’.
“Though the size of the business is small (Rs 1 crore), the expectations from Oxygen in terms of creative are sky high. Our ideas sealed the deal for us,” said Tarun Das, Director Integrated Ideas, Oxygen. “We will be doing all the creative work for them. It also includes developing a source book, doing a campaign and we will also be developing their premium calendar.”
The incumbent agency was Triton.
Das further said, “They (Ventura) saw our site and liked our creative work for which they selected us.”