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Overview of TV channel promotions on Print in H1 2007: AdEx study

Overview of TV channel promotions on Print in H1 2007: AdEx study

Author | exchange4media News Service | Monday, Jul 30,2007 9:21 AM

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Overview of TV channel promotions on Print in H1 2007: AdEx study

A dip of 18 per cent was observed in TV channel promotions in H1 2007 as compared to H1 2006. The ratio of promotion of channels to programmes is 23:77 in H1 2007. Approximately 80 per cent of promotions were done by national TV channels, while publications from the Wets and North zones had the maximum share of promotion. Newspapers saw high ad volumes in the ‘general interest’ genre, while in magazines, maximum advertising was registered in the ‘media and advertising’ genre. Three of the top 10 new programmes promoted on print in H1 2007 belong to the ‘drama/soap’ genre. On an average, 48 ads per day by TV channels can be observed in newspapers.

Tags: e4m

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