Top Story

e4m_logo.png

Home >> Advertising >> Article

Overview of print advertising in first half of 2007 - Part 1: AdEx study

16-July-2007
Font Size   16
Share
Overview of print advertising in first half of 2007 - Part 1: AdEx study

A four per cent rise in advertising in print was observed during Jan-June 2007, over Jan-June 2006. The education sector topped print advertising with 15 per cent share. Maruti Udyog emerged as the top player during this period, while Nokia saw the maximum leap from the 43rd place in Jan-June 2006 to the 10th place in Jan-June 2007. A ratio of 70:30 was used in national and local advertising.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016