A four per cent rise in advertising in print was observed
during Jan-June 2007, over Jan-June 2006. The education sector topped print
advertising with 15 per cent share. Maruti Udyog emerged as the top player
during this period, while Nokia saw the maximum leap from the 43rd place in
Jan-June 2006 to the 10th place in Jan-June 2007. A ratio of 70:30 was used
in national and local advertising.