Top Story

e4m_logo.png

Home >> Advertising >> Article

Overview of print advertising for loans during Jan-Sep 2007: AdEx study

19-November-2007
Font Size   16
Share
Overview of print advertising for loans during Jan-Sep 2007: AdEx study

Loans contributed 7 per cent share in banking/finance/investment sector, with 25 per cent dip in advertising volumes on print in Jan-Sep 2007 over Jan-Sep 2006. Share of private players increased from 75 per cent in Jan-Sep 2006 to 80 per cent in Jan-Sep 2007. Q1 and Q3 of 2007 saw maximum advertising by private players and PSUs, respectively – private players offered maximum of housing/construction loans, whereas PSUs preferred advertising with multiple loans. Forty five per cent of advertising was observed on regional language publications, followed by English and Hindi publications with 30 per cent and 25 per cent share, respectively.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education