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Overview of print advertising by Internet websites during Jan-Aug 2007: AdEx study

Overview of print advertising by Internet websites during Jan-Aug 2007: AdEx study

Author | exchange4media News Service | Monday, Oct 08,2007 8:37 AM

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Overview of print advertising by Internet websites during Jan-Aug 2007: AdEx study

Ad volumes of Internet websites on print saw a fall of 30 per cent during Jan-Aug 2007 over Jan-Aug 2006. Travel and tourism portals led print advertising with a 38 per cent share, while Internet portals advertised more on business newspapers and on media and advertising magazines. With 20 per cent advertising share, www.cleartrip.com stood at first place in the list of top 10 websites, while www.ezeego1.com topped the chart of new entries on print during Jan-Aug 2007.

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