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Overview of print advertising by consumer durables in first half of 2007:AdEx study

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Overview of print advertising by consumer durables in first half of 2007:AdEx study

Ad volume of consumer durables on print dropped by 2 per cent during H1’07 over H1’06. In the consumer durable sector, television sets had major advertising share of 34 per cent. Vacuum cleaner ad volumes grew 19 times in H1’07 as compared to H1’06. South zone publications led the consumer durable advertising with 37 per cent share. Mirc Electronics and Samsung India both occupied the number one position with equal share of 10 per cent each. Consumer durables advertisers used maximum of exchange promotion campaign.


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