Automobile advertising saw a decline of 19 per cent on
print during Jan-Aug 07 compared to Jan-Aug ’06. March 2007 saw the maximum
automobile advertisements. While 53 per cent of the ad volumes were
contributed by car and jeep segments, Maruti Suzuki was the main advertiser
in the automobile sector. Maximum advertising share of automobile industry
was visible in non-metro city newspapers. It was noticed that automobile
advertisers preferred multiple and price promotional ad campaign.