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Overview of mobile phone advertising on print for Jan-Oct 2007: AdEx study

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Overview of mobile phone advertising on print for Jan-Oct 2007: AdEx study

Print ad volumes of mobile phone grew by 65 per cent during Jan-Oct 2007, compared to Jan-Oct 2006. However, an equal share of mobile phone ad volumes has been observed among West and North Zone publications. Nokia Corporation maintained its first position across 2006 and 2007, while Sagem Bleu topped the chart of new models of mobile phone on print. It was also seen that mobile phone advertisers used more of price promotion campaign.


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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...