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Overview of advertising on magazines in Jan-Sept 2007: AdEx study

Overview of advertising on magazines in Jan-Sept 2007: AdEx study

Author | exchange4media News Service | Monday, Dec 03,2007 6:41 AM

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Overview of advertising on magazines in Jan-Sept 2007: AdEx study

Advertising on magazines rose by 55 per cent in Jan-Sept 2007, as compared to Jan-Sept 2006. Women and current affairs magazines had the maximum genre advertising shares, while fashion and lifestyle was the fastest growing genre in Jan-Sept 2007, as compared to last three years. Most advertising was done on monthly magazines, while an advertising ratio of 70:30 was seen among English and regional magazines.

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