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Overview of advertising in Home Appliances sector in Print: AdEx study

Overview of advertising in Home Appliances sector in Print: AdEx study

Author | exchange4media News Service | Monday, Jun 18,2007 9:33 AM

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Overview of advertising in Home Appliances sector in Print: AdEx study

The period Jan-Apr ‘07 saw a 14% rise in Home Appliances advertising, with television sets contributing nearly 50% of the ad volumes. Publications from South and West zones got the maximum share of this segment’s advertising. Mirc Electronics and Samsung India were the top 2 advertisers. Interestingly, more than 50% of ad volumes was contributed by Sales Promotional activities.

Tags: e4m

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