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Overview of advertising by Tourism Industry on Print: AdEx study

25-June-2007
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Overview of advertising by Tourism Industry on Print: AdEx study

The period of Jan-May ‘07 saw a 5 per cent dip in print volumes of the toursim industry, over Jan-May ’06. A ratio of 74:26 of ad volumes were garnered by private and Indian state tourism players, while maximum ad volumes by tourism players in publications were from West zone, and metro city newspapers saw the maximum ad volumes. The Ministry of Tourism was the top player among Indian state tourism, while Cox & Kings India led among the private players.

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