Top Story


Home >> Advertising >> Article

Overview of advertising by Tourism Industry on Print: AdEx study

Font Size   16
Overview of advertising by Tourism Industry on Print: AdEx study

The period of Jan-May ‘07 saw a 5 per cent dip in print volumes of the toursim industry, over Jan-May ’06. A ratio of 74:26 of ad volumes were garnered by private and Indian state tourism players, while maximum ad volumes by tourism players in publications were from West zone, and metro city newspapers saw the maximum ad volumes. The Ministry of Tourism was the top player among Indian state tourism, while Cox & Kings India led among the private players.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...