The period Jan-May ‘07 saw a 5% rise in advertising by retail sector, over Jan-May ’06. Festive season recorded a peak in ad volumes of this sector in 2006, while independent retailers garnered maximum 48% share of volumes. New retail shops advertised with multiple concepts like telecom, home solutions, garments and hypermarket. Usage of nearly 40% of sales promotional ads was by retailers. Pantaloons Retail India topped advertising in this sector.