The period Jan-May ‘07 saw a 17% rise in advertising by
Education sector, over Jan-May ’06. Educational institutions garnered nearly
70% of ad volumes, while BPO/call centre training institutes saw the maximum
growth in Jan-May 07. Publications from South zone contributed the maximum
ad volumes, and it was observed that 61% advertising by Education sector
took place in non-metro city newspapers. Planman Consultant India leads
advertising on Print.