Top Story

e4m_logo.png

Home >> Advertising >> Article

Over 1,000 entries received for Triple A advertising awards

08-February-2002
Font Size   16
Share
Over 1,000 entries received for Triple A advertising awards

The Advertising Agencies Association of India (AAAI) has received over 1,000 entries from 30 out of the its 80 member-agencies for this year's Triple A awards. The awards, scheduled in Mumbai on February 22, is be sponsored by Star India.

The entries this year were not completely devoid of scam advertisements. The scrutiny committee has set aside four entries this year because they were scam advertisements -- ads specifically created by agencies in order to win an award.

The figure, however, is much less than three years ago, when at least 30 per cent of the total entries were proved to be scam advertisements.

With advertising agencies riding high on the healthcare sector this year, the AAAI has, for the first time, added a new category of awards as against 15 traditional categories every year. The new category will comprise works in the areas of drugs/medicines and pharmaceuticals.

Yet another area included in this year's awards is for 'single release advertisement', spanning across all the 16 categories. Single release ads are released just once and are generally topical in nature.

This year's Triple A awards judges panel comprised 10 admen including Alvin Saldhana of McCann-Erickson, Madhukar Kamath of Bates, V Shantakumar of Saatchi & Saatchi among others.

Sources: Business Standard

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship