The Advertising Agencies Association of India (AAAI) has received over 1,000 entries from 30 out of the its 80 member-agencies for this year's Triple A awards. The awards, scheduled in Mumbai on February 22, is be sponsored by Star India.
The entries this year were not completely devoid of scam advertisements. The scrutiny committee has set aside four entries this year because they were scam advertisements -- ads specifically created by agencies in order to win an award.
The figure, however, is much less than three years ago, when at least 30 per cent of the total entries were proved to be scam advertisements.
With advertising agencies riding high on the healthcare sector this year, the AAAI has, for the first time, added a new category of awards as against 15 traditional categories every year. The new category will comprise works in the areas of drugs/medicines and pharmaceuticals.
Yet another area included in this year's awards is for 'single release advertisement', spanning across all the 16 categories. Single release ads are released just once and are generally topical in nature.
This year's Triple A awards judges panel comprised 10 admen including Alvin Saldhana of McCann-Erickson, Madhukar Kamath of Bates, V Shantakumar of Saatchi & Saatchi among others.
Sources: Business Standard