Top Story


Home >> Advertising >> Article

Outlook Traveller readies for an Offline Avatar

Font Size   16
Outlook Traveller readies for an Offline Avatar

Starting June, interesting innovation will attract media analysts and buyers. Drawing inspirations from, ‘Outlook Traveller’, a print magazine will hit the stands. Priced at Rs. 50 per issue, this monthly will aim at attracting an increasing number of affluent Indians who plan and travel for holidays. Trade or in-flight magazines are currently catering to this niche.

Positioned as “Premium travel magazine for reading pleasure and travel planning”, this magazine will be sampled through the May issues of Outlook and Intelligent Investor. To mop up subscribers, limited-period attractive scheme that offers discounts up to 60% on cover price and assured goodies will break with these samplers.

“Eventually it would be a subscriber driven magazine. Direct sales would include bulk sales to Airlines, resorts, Hotels etc,” says R. Rajmohan, General Manager (Advertising) at Outlook India.

As a media vehicle, it should appeal to the marketers of travel related products and services like Airlines, Hotels, Resorts, Indian and Foreign tourism Boards. Given the affluent audience that it will appeal to, lifestyle products and services can also contribute to advertising revenues.

The Card rate for full page is pegged at Rs. 75,000 while the Double spread will cost twice as much. Industry sources mention that to push the initial issues, the magazine is offered at highly discounted rates. The ‘Charter’ advertisers can also benefit from the presence in the ‘samplers’ that will reach out to all readers of Outlook and Intelligent Investor., launched last year, has met with reasonable success. The current advertisers include Home Trade, Cry and The online ad sales management is likely to be outsourced. It remains to be seen as to how the online and offline presence will be harnessed to provide higher deliveries to advertisers.

Given the innovative marketing, strong content and learning from the online presence, Outlook Travellers may well travel many many roads.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017