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Our next phase will focus on going local and hyperlocal: Sanjay Trehan

20-August-2011
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Our next phase will focus on going local and hyperlocal: Sanjay Trehan

“We have a four-part strategy for MSN India. Our next phase will focus on going local and hyperlocal. We will be focusing on it when Bing comes in India, which is expected soon… We are looking to launch two or three more interesting projects by the end of this calendar year. They will be in the domain of astrology and other similar domains,” informs Sanjay Trehan, Head, MSN India. More

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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