Top Story

e4m_logo.png

Home >> Advertising >> Article

Our competition in India overpaid for ill-judged acquisitions: Sir Martin Sorrell

19-August-2014
Font Size   16
Our competition in India overpaid for ill-judged acquisitions: Sir Martin Sorrell

At the IAA Conversations, Sir Martin Sorrell, the iconic founder and CEO of WPP Group, gave his views on a number of issues, including the spate of high-profile acquisitions of digital, creative and social media agencies. When asked by Annurag Batra, Editor-In-Chief, exchange4media Group & Chairman, Businessworld, if he was looking at any major acquisitions in India, the advertising and media veteran said that if the right company came along, he would be interested. Observing how India had several small to mid-sized opportunities, Sir Martin cited the lack of high-scale targets as a deterrent. He took a dig at WPP's competitors. “They (WPP’s competitors) have overpaid for ill-judged acquisitions,” he said, stressing on how in India, WPP was focused on organic growth. 

He also spoke about the difference between American and British companies. “Publicis (The Publicis Groupe) is most similar to us in the sense that as French and British companies, we understand that it is necessary to step out of our countries. The Americans, because they have a 16 trillion dollar domestic market, do not think this way,” said Sir Martin. On a lighter note, he added that theoretically every hour he spends in the US is five times more productive than that in the UK. “It does not really work that way, but I put it that way,” he confessed.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business