Orissa Tourism is set to join the aggressive tourism promotion bandwagon that seems to be in vogue off late among various states.
It is reliably learnt that a high powered committee is going through presentations from a shortlist of agencies in Bhubaneswar this week following a review of initial proposals from interested agencies last month.
The agencies, which will be making their presentations reportedly are Mudra, Leo Burnett, Rediffusion, Lintas, Sobhagya, Span and Pressman, apart from a few local shops.
It has been learnt that a budget of Rs 3 crore has been earmarked for advertising with a view to fully leveraging the state’s tourism potential.
Orissa Tourism had been advertising sporadically under the strapline – ‘Soul of India’. Now with several major industrial giants like Posco, Tatas, and Jindals slated to invest in the state, there is a new focus on projecting Orissa to the outside world among the powers that be.
The Orissa government is working with PricewaterhouseCoopers as their consultants to take this initiative further.