Top Story

e4m_logo.png

Home >> Advertising >> Article

Orchard Advertising appoints Neha Contractor as Vice President

21-March-2014
Font Size   16
Share
Orchard Advertising appoints Neha Contractor as Vice President

Neha Contractor’s reputation to transform businesses precedes her. With 13 years of experience in the industry, she comes with the passion to reinvent and steer the agency into new adventures.

Commenting on the appointment, Thomas Xavier, Chairman and National Creative Director, Orchard Advertising, said, "Neha Contractor comes with a reputation for taking organisations to the next level. She has hands on experience in not just mainstream advertising, but in Digital and Activation as well. In my conversations with her, I found a "can do" spirit that is perfect for Orchard. She is a playing captain, someone who leads from the front.”

Speaking on her new role, Contractor said, "An agency that redefined many industries with   its creative thinking like Air Deccan, Kinder Joy, Thums Up, TOI, McDonalds and many others, clearly define themselves as challengers. I have been a part of leader brands for a long time, now it’s time to move on to a challenger brand! Clients don’t believe in ‘the line’ – below, above or through. We want to erase it. I’m excited to drive the integrated functions of Leo Burnett and Orchard.”

A traveller since 19, she’s been to every continent in the world. She finds strength from getting out of her comfort zones and challenges her team to dothe same. Contractor is also a classical dancer, a theatre artist, rafting guide, sky diving instructor, dolphin trainer and a brilliant story teller amongst other talents. Previously, she successfully spearheaded teams at Maa Bozell, Saatchi &Saatchi Direct, Ogilvy, Mudra Max as well as Law and Kenneth Digital. She’s best known for her award winning work on Parle G – The Future Genius, Miller High Life – Coolest Job in the World, Phillips and Uninor.   

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group