Neha Contractor’s reputation to transform businesses precedes her. With 13 years of experience in the industry, she comes with the passion to reinvent and steer the agency into new adventures.
Commenting on the appointment, Thomas Xavier, Chairman and National Creative Director, Orchard Advertising, said, "Neha Contractor comes with a reputation for taking organisations to the next level. She has hands on experience in not just mainstream advertising, but in Digital and Activation as well. In my conversations with her, I found a "can do" spirit that is perfect for Orchard. She is a playing captain, someone who leads from the front.”
Speaking on her new role, Contractor said, "An agency that redefined many industries with its creative thinking like Air Deccan, Kinder Joy, Thums Up, TOI, McDonalds and many others, clearly define themselves as challengers. I have been a part of leader brands for a long time, now it’s time to move on to a challenger brand! Clients don’t believe in ‘the line’ – below, above or through. We want to erase it. I’m excited to drive the integrated functions of Leo Burnett and Orchard.”
A traveller since 19, she’s been to every continent in the world. She finds strength from getting out of her comfort zones and challenges her team to dothe same. Contractor is also a classical dancer, a theatre artist, rafting guide, sky diving instructor, dolphin trainer and a brilliant story teller amongst other talents. Previously, she successfully spearheaded teams at Maa Bozell, Saatchi &Saatchi Direct, Ogilvy, Mudra Max as well as Law and Kenneth Digital. She’s best known for her award winning work on Parle G – The Future Genius, Miller High Life – Coolest Job in the World, Phillips and Uninor.