Top Story


Home >> Advertising >> Article

Orchard Advertising appoints Neha Contractor as Vice President

Font Size   16
Orchard Advertising appoints Neha Contractor as Vice President

Neha Contractor’s reputation to transform businesses precedes her. With 13 years of experience in the industry, she comes with the passion to reinvent and steer the agency into new adventures.

Commenting on the appointment, Thomas Xavier, Chairman and National Creative Director, Orchard Advertising, said, "Neha Contractor comes with a reputation for taking organisations to the next level. She has hands on experience in not just mainstream advertising, but in Digital and Activation as well. In my conversations with her, I found a "can do" spirit that is perfect for Orchard. She is a playing captain, someone who leads from the front.”

Speaking on her new role, Contractor said, "An agency that redefined many industries with   its creative thinking like Air Deccan, Kinder Joy, Thums Up, TOI, McDonalds and many others, clearly define themselves as challengers. I have been a part of leader brands for a long time, now it’s time to move on to a challenger brand! Clients don’t believe in ‘the line’ – below, above or through. We want to erase it. I’m excited to drive the integrated functions of Leo Burnett and Orchard.”

A traveller since 19, she’s been to every continent in the world. She finds strength from getting out of her comfort zones and challenges her team to dothe same. Contractor is also a classical dancer, a theatre artist, rafting guide, sky diving instructor, dolphin trainer and a brilliant story teller amongst other talents. Previously, she successfully spearheaded teams at Maa Bozell, Saatchi &Saatchi Direct, Ogilvy, Mudra Max as well as Law and Kenneth Digital. She’s best known for her award winning work on Parle G – The Future Genius, Miller High Life – Coolest Job in the World, Phillips and Uninor.   

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by