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Oral Care advertising in Print dips 21% in 2004: AdEx study

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Oral Care advertising in Print dips 21% in 2004: AdEx study

While the Oral Care advertising in Print dipped in 2004, toothbrushes is the only category to show growth. Significantly, toothpastes constituted a whopping 73 per cent of the Oral Care Print advertising, with Colgate Palmolive being the top advertiser.


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