Pro-health toothpaste brand Oral-B, gave its Twitter followers an opportunity for Madhuri Dixit’s fans, where they could ask her questions. Oral-B recorded a video of Madhuri Dixit herself responding to a select few questions. The theme was about Madhuri Dixit providing a behind-the-scenes take of her life. The campaign, #AskMadhuriWithOralB, saw good participation from fans with thousands of questions from fans in India & abroad. The video responses featuring Madhuri Dixit were then released on YouTube with the “#AskMadhuriWithOralB” hashtag.
The campaign began with Oral-B encouraging fans on Facebook and Twitter to share the questions they would like Madhuri Dixit to answer. On Twitter, followers responded with their questions using the hashtag #AskMadhuriWithOralB. Users were engaged online with the Oral-B social media accounts responding to the tweets on a real time basis. Interesting questions were also retweeted by the brand. On the fourth day of the campaign they released two responses and two more the next day.
The campaign was received well over 1,000 tweets coming in from various countries.
Four videos in total received well over 1,000 views and growing.