Top Story


Home >> Advertising >> Article

Online ads to grow by 116 times: IDC

Font Size   16
Online ads to grow by 116 times: IDC

The study, which analysed the opportunity for online advertising in South Korea, Australia, Singapore, Hong Kong, India, China, and Taiwan, predicts that online advertising in Asia-Pacific is expected to grow from $225 million in 2001 to $702 million in 2004, with a growth rate of 46 per cent.

Despite current negative market sentiment surrounding the Net economy in Asia-Pacific, there has been an overall increase in online advertising spending by traditional companies, while online advertising spending by dotcoms is all but dead, says the report.

Interactive Advertising Bureau and member companies DoubleClick Inc and MSN have unveiled individual studies on the effectiveness of branding on the Internet.

The studies find that the standard IAB 468 x 60 banner ad increases brand awareness, message association, brand favourability and purchase intent.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46