Oil and Natural Gas Corporation (ONGC) has roped in four agencies for its creative and media duties – Rediffusion DYR, Grey Worldwide, RK Swamy BBDO and Bates Enterprise. The size of the account is estimated to be around Rs 30 crore. The contract will be effective from December 2007, and is valid till Dec 31, 2009. The media arms of the respective agencies will be responsible for the media planning and buying.
Alok Agrawal, Executive Vice president, Bates David Enterprises, said, “We are delighted to be empanelled by a prestigious organisation like ONGC. We are putting together a team of our best resources across different functions and different offices, and are committed to offer the best the agency has to offer all over India. We are one of the four agencies that ONGC has empanelled. However, the split of assignments and the share of each agency have not yet been communicated to us. This will evolve over a period of time.”
Rupam Ganguly, Vice President, Grey Worldwide, added, “With this empanelment, we will be handling ONGC’s corporate business. We have been handling ONGC for couple of years and have an understanding of the business, as well as a good professional relationship with the client team. Hence we are quite confident that we will be able to deliver and meet their high expectations.”
Ramesh Srivats, Executive Vice President and Managing Partner, Rediffusion DYR, reiterated that there was no specific allocation to the four agencies as yet. “Our Delhi office will work with the corporate office of ONGC, while our other offices will work with ONGC’s other regional offices. It is indeed an exciting win. We are sure Rediffusion and ONGC will fuel each other’s aspirations and growth.”
ONGC had called for a creative and media pitch in July 2007, in which many top agencies were invited. Eight to nine agencies were shortlisted to make creative and strategy presentations.