ONGC will be the title sponsor of the ONGC Cup National Football League, which kicks off in Delhi on January 5, 2007 between JCT and Mohammedan Sporting. Zee Sports will telecast live all 45 matches of the 11th edition of the National Football League.
The clubs participating in this edition of ONGC Cup National Football League include Mahindra United, Kingfisher East Bengal, Mohan Bagan, JCT, Mohammedan Sporting, Churchill Brothers, Sporting Club De Goa, Dempo Sports Club, HAL and Air India. On offer is a total prize money of Rs 1.10 crore. The winning team will get Rs 40 lakh, while the runner up will win Rs 22 lakh.
Speaking on the occasion, Gary Lovejoy, COO, Zee Sports said, “We are extremely delighted to welcome ONGC as title sponsors of the 11th national Football League. With the entry of ONGC we are sure to repeat the success achieved in telecast and marketing of peerless Federation Cup and Santosh Trophy. The value for sponsors in Indian football has entered new level as has become obvious with the strong response we have received from corporates who want to be associated with the game.”
Lovejoy further said, “We are undertaking a marketing campaign on air, off air, and online. The print campaign will break on January 5, 2007 in all the major dailies along with a TVC, which will be aired on all 23 Zee channels from January 5. We are also running some contests on Zee sites to tap the online users.”
It may be recalled that Zee Sports had recently signed a 10-year deal with the All India Football Federation.