Top Story


Home >> Advertising >> Article

ONGC media & creative pitch enters final stage, decision expected soon

Font Size   16
ONGC media & creative pitch enters final stage, decision expected soon

The Oil and Natural Gas Corporation (ONGC) media and creative pitch has entered the final stage. The pitch has been called as there is a lock-in period of 2-3 years of agency empanelment. The incumbent agencies are Rediffusion Y&R, Grey Worldwide, RK Swamy BBDO and Bates141.

As per the contract, the empanelment was valid from December 2007 to December 2009. The empanelment of the current four agencies was announced in November 2007. Prior to that, Grey Worldwide and RK Swamy BBDO were already empanelled with ONGC at the end of 2004 for around two and a half years. Rediffusion Y&R and Bates141 were then brought on board for the first time. The media arms of these agencies were responsible for the media planning and buying.

The size of the account is estimated to be in the vicinity of Rs 30 crore. However, no official comments were available at the time of filing the report.

ONGC is a public sector petroleum company in which the Government holds a 74.14 per cent stake, the other stakeholders include Indian Oil Corporation and Gas Authority of India Ltd.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.