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ONGC empanelment draws to a close

21-March-2012
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ONGC empanelment draws to a close

Oil and Natural Gas Corporation of India (ONGC) has come close to deciding on its new set of empanelled agencies. It has been learnt that five agencies have been informed of its empanelment. However, a final decision is still pending at the senior-most level in ONGC.

While RK Swamy BBDO is the only agency which has been retained, new agencies on the panel include Publicis India, Bates, Law & Kenneth and Mudra.

When enquired, ONGC officials shared that the agencies have been informed but a final decision is yet to be made by the senior management. Until then, the final list cannot be shared with the media. Agency sources informed exchange4media that the contract of the new empanelled agencies begins from April 1, 2012.

A total of 12 agencies were invited for the pitch process that started a month ago in Delhi. The pitch was for ONGC’s corporate duties. The regional advertising duties for ONGC are usually handled independently by local agencies.

ONGC’s annual spending on communication activities is in the vicinity of Rs 30-40 crore. Every time a new campaign/communication activity is announced, empanelled agencies are called for a pitch and the selected one is handed over the duties. The incumbent on the account include Percept/H, Grey, Lowe and Saatchi & Saatchi. The agencies were empanelled by ONGC in 2010.

For the record, ONGC is one of the largest Asia-based oil and gas exploration and production companies, headquartered in New Delhi, India.

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