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One year on, Ozone Media to bring in new techniques and technology to add value to its clients

02-February-2007
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One year on, Ozone Media to bring in new techniques and technology to add value to its clients

Ozone Media, an online ad network company based in Bangalore, completed its first year of operations in January 2007. The emphasis this year for the company is to bring in new techniques and technologies to add value to its clients.

Kiran Gopinath, Founder and CEO, Ozone Media, said, “In the past 12 months of operation, we have established ourselves as India’s leading ad network. We work with advertisers across industry verticals and our client base has grown to more than 40 in this span.”

Consolidating on the strategies, Gopinath said, “Our strategy would be to bring in new techniques and technology like behavioral targeting, thus increasing the value we deliver across the network.”

Leveraging its industry expertise and advanced targeting capabilities, the company has enabled clients gain access to an increasingly growing online audience. According to the Internet and Mobile Association of India (IAMAI), the number of Indian Internet users is slated to grow beyond 50 million by March 2008 and is likely to grow faster with increasing penetration of broadband and decreasing PC prices.

Gopinath added, “Our network reach is significantly increasing month-on-month for the last two quarters and we expect this trend to continue throughout this year. This has been a year of tremendous growth in all the financial parameters and our quarter-on-quarter top line growth has improved from 160 per cent to 250 per cent.”

The online ad market in India for 2006-07 is estimated to be at Rs 218 crore and is expected to cross Rs 260 crore the next year (at current growth rate). The company aims to capture anywhere between 10 per cent and 15 per cent of the Indian online ad market.

Ozone Media is India’s leading Internet ad network with some of the largest online publishers in India as partners. Using Ozone Media’s reach, advertisers can reach out to Indian as well as global audiences (including NRIs). With state of the art ad serving technology, Ozone Media strives to maximise ROIs on ad campaigns for advertisers and revenues for publishers.

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