Finalists and shortlists in the Interactive and Design categories for the One Show 2009 have been announced. In all, 13 Indian agencies have made it to the Design finalist and shortlist, while only two Indian agencies have made it to the Interactive finalist list. One Show 2009 will be held during the One Show Festival to be held on May 4-8, 2009. The final round of judging for the shortlist will take place on May 1-3, 2009.
O&M, which had bagged 50 metals at the recently concluded GoaFest 2009, has 10 entries that made it to the Design finalist, while 12 entries have made it to the final round of judging at One show. Under Design categories, the other agencies that have earned a place in the finalist include Cheil Worldwide (four entries), Creativeland Asia (two entries), Leo Burnett (three entries), JWT India (two entries), and Dizzy Design (two entries). Agencies like Rediffusion Y&R, Red Lion, McCann Erickson, Euro RSCG, Josbro Communications, Kritik and Sameer Kochure have made it to the finalist list with one entry each.
In the Interactive finalist category, only two Indian find a place – Leo Burnett for its work for Luxor Highlighters in the Campaign, Banners – Dynamic category; and G2 Direct & Digital for Ojus Medical Institute entry in the E-mail Marketing – Single category.
In the Design category, Ogilvy India is in the finalist list for the entries for Bharatpur Bird Sanctury (Corporate Identity -Single), GlaxoSmithKline (Collateral Design - Posters Campaign), The Reader’s Shop (P.O.P. and In-Store campaign), Hindustan Unilever (Collateral - Promotion), India Post (Collateral - Promotion and Direct Mail - Single), Sanctuary (Public Service - Posters- single), and WWF India titled ‘Circle of Life’, ‘Flock of Birds’ and ‘Save Ourselves’ (Public Service-Posters Single, Public Service-Posters Single, Public Service-Posters campaign, respectively.)
Cheil Worldwide’s entries in the Design finalist include Noah’s Ark Creative Academy (Booklet/Brochure), Easy Ride Valet Parking Services (Corporate Identity - Single), Camouflage Store (Corporate Identity - Single) and Samsung MP3 Players (Collateral Design - Posters - Campaign). Creativeland Asia has earned a place in the finalist for Binal Makhija Car Repair and Car Mall under Corporate Identity – Single category. Leo Burnett’s entries for Luxor Writing Instruments, Fudkor Foods and Lokart Paint Thinner are in the finalist list in the Corporate Identity – Campaign, Package Design – Single and Product Design – Campaign categories, respectively.
JWT India has made it to the Design finalist for MW.com India and SIED campaigns in the Collateral Design Posters Campaign and Public Service Posters Single categories. Dizzy Design has earned two finalist for Bombay Bakery under Collateral - Promotion and Corporate Identity – Single. Other agencies that have one finalist each include McCann Erickson for Global Sound, Euro RSCG for Maxim, Rediffusion Y&R for Books & Beyond, Joshbro Communications for Bombay Store, Red Lion for Sulakshan Kulkarni Cricket Academy, Kritik for Sameer Gupta titled Double Side, and Sameer Kochure for Anup Mahajan titled Impressions.
Thirteen Indian agencies are shortlisted for the final rounds of One Show judging across categories. The agencies include O&M India with 12 entries. The agency’s works that have made it to the shortlist include Perfetti Van Melle (Newspaper - Full Page or Spread – Campaign and Collateral Posters - Campaign); Cadbury India (Black and White or Colour: Less than a Page - Campaign); GlaxoSmithKline India (Outdoor – Single and P.O.P. and In-Store - Campaign); SAB Miller India (P.O.P. and In-Store - Single), Vodafone Essar (Promotion and Public Service - Newspaper or Magazine - Campaign), Sanctuary India (Public Service - Newspaper or Magazine - Campaign), Breakthrough (Public Service - Television - Campaign), Batra Auto Company, and Brihanmumbai Municipal Corporation (Innovative Media - Single).
Publicis Communication has five entries that have made it to the shortlist. These include Tata Indicomm Broadband (Newspaper - Full Page or Spread - Single), Garnier (Outdoor-Single), Sansui Electronics (Outdoor-Campaign and Collateral Posters - Campaign), and Sur Sangam Electronics (P.O.P. and In-Store - Single). Rediffusion Y&R, too, has five entries in the shortlist – Getty Images (Black and White or Colour: Less than a Page Campaign), Amway Silicone (Outdoor - Campaign), Seventymm (Collateral Posters), Sanctuary Asia Magazine (Public Service Outdoor and Posters Campaign), and Bacardi (Innovative Media - Single).
Creativeland Asia has three entries in the finalist list – Visage (Trade - Full Page or Spread Campaign) and Arcon - Aids Research & Control Center (Public Service Outdoor and Posters, Single and Campaign). JWT India’s campaign for Unitech and Serampore Seva Kendra Eye Bank for Outdoor Single and Public Service Newspaper or Magazine, Campaign categories have also made it to the finalist.
Law & Kenneth’s has entries in the finalist include campaigns for Times Now and Reach Education Action Programme (REAP). TBWA\India is in the list too with its entry for Samsonite; Weiden+Kennedy for India Tourism; Euro RSCG for Bangalore Film Society for Television – 20 and Under, single. The other agencies that have made it to the shortlist with one each entry are Meridian Communications, Cheil Worldwide and Out of the Box.